Apex Tech Racing is Now ATRS eSports
Read the Press Announcement Here

The sim racing team formerly known as Apex Tech Racing announces that effective immediately it will be known as ATRS eSports. This new name reflects the updated mission of the team to compete at all levels on multiple sim racing platforms including the top professional ranks. The name ATRS eSports better reflects the tight relationship the team has with title sponsor Apex Tech Racing Supply. ATRS eSports is a fully sponsored works eSports team and will implement marketing programs and cross promotions to increase awareness of both the sim racing hardware reseller and the race team.

Further, ATRS eSports is officially announcing an updated team structure that includes a new Academy racing program for drivers on the cusp of reaching the pro ranks. ATRS eSports team owner Ryan Donaher explains “This is an important step in the development of the team. As we begin competing on the world stage of the top sim racing events we need to sharpen the spear to ensure we are building, planning and taking the necessary steps to continue competing at the highest levels. We are all very proud of the 7th place finish ATRS eSports drivers Jan Ternjak and Alex Lauritzen had in the top split of the 6 Hours of the Glen iRacing special event and we need to keep that momentum going. Creating a formal Academy team within the larger team structure is one of those critical steps we are taking as the team moves forward together.”

The new ATRS eSports team will be structured with four distinct teams all racing towards the future of the sport. ATRS eSports top team will be called ATRS eSports. This team will be competing in top splits and top leagues on iRacing and other simulator platforms. The newly announced Academy team will be known as ATRS Academy and these drivers will be training and preparing for races with the pro team. ATRS Racing drivers make up the majority of the team and these drivers compete in many different series racing myriad cars on all kinds of tracks. Finally, the Apex Tech Community is the foundation of the team and this group of friends have fun competing in various leagues and races together.

Team History

ATRS eSports is a world-class sim racing team that competes at the top level of iRacing competition. Backed by Apex Technologies US and Apex Tech Racing Supply sim racing hardware supplier, ATRS eSports competes in the top road racing prototype and GT leagues, events and series on the iRacing platform. With a large roster of accomplished and experienced iRacing road racers hailing from across the United States and Europe, ATRS eSports has recently made its debuts in the IVRA Endurance Series, Sports Car Open Endurance Series as well as numerous special events and races across the platform, taking its maiden win on the international stage at the IVRA 1000km of Red Bull Ring on 16 October 2021. 

Founded during the height of the COVID pandemic by Apex Technologies US CEO and Team Owner Ryan Donaher, he was able to reach out to like minded sim racers he was competing with on a daily and weekly basis to put this group of veteran racers together. While ATRS eSports competes at the highest level of international competition it retains a very welcoming and active social side. He explains, “I decided early on if we were going to do this, we were going to do it right. Our most important tenet on this team is to have fun. If we can compete with the best sim racers while having fun, then that is a win for us.” But make no mistake Donaher and the rest of the team expects to battle and collect checkered flags. He continues, “we intend to win. Compete and win. Period. Our drivers and our sponsors expect nothing less.”

And speaking of sponsors, Apex Technologies US is uniquely positioned to partner with the best in class technology manufacturers and brands it represents in the United States to make this team even stronger. Primary sponsor All In Sports (AIS)- the leading racing simulator manufacturer led by race winning Formula 1 Race Engineers- is thrilled to be a part of the team. As AIS owner and previous head of Ferrari F1 Simulator Department Anton Stipinovich relates, “we have been building the best racing simulators in the world for more than a decade and a half. Every day we use technology we developed in Formula 1 to offer our clients the best virtual racing experiences available anywhere. With Apex Technologies firmly representing and growing our footprint in the United States, it was natural for us to be involved with the new sim racing team. Top Formula 1 drivers like Fernando Alonso and Charles Leclerc use our simulators and race with AIS logos proudly displayed on their virtual cars. Rest assured the guys on Apex Tech Racing are backed by the best in the business.”

With associate sponsors Meridian Audio and TPI Cinema also fully supporting the team and its drivers ATRS eSports has already made a huge splash on the iRacing platform during the short 9 months of team existence. Donaher exclaims, “we are extremely lucky to have such like minded business partners. They firmly believe in this race team and who knows- maybe someday we can go from virtual to real life racing with the same crew of sponsors and drivers…”

Background

Apex Technologies US is a leading importer and distributor of the highest quality, bespoke technology and design brands from all over the world. They sell these products to a small group of specialty technology firms known as integrators who sell, program and install the products, services and systems to end user clients all over the world.

For more information about Apex Technologies USA or Apex Tech Racing team please contact EJ Feulner at racing@apex-tech.us